Serene Lawrence COO of Eighth Generation - Interview
Serene Lawrence (Red Cliff Band of Lake Superior Ojibwe, Hopi Tribe) is the Chief Operating Officer at Eighth Generation. Throughout the past four years at Eighth Generation, Serene has risen through the ranks to become COO and has been responsible for overseeing all product development from Artist engagement to Manufacturing and Marketing. She also coordinated Eighth Generation's timely donation of Personal Protective Equipment (PPE) to struggling health clinics in the early days of the pandemic. She is also a life long Jingle Dress Dancer and enjoys creating beadwork in her spare time.